Crisis PR becomes the central element of corporate communication, says Andres Wittermann, Executive Vice-President for Europe, Middle East and Africa at LEWIS Global Public Relations, an independent global PR company. Therefore, PR plays an increasingly important role in crisis management.
Due to significant changes and uncertainty in all business sectors, crisis management becomes an important issue to both public sector and businesses. Social unrest in Lithuania in January has shown that communication is key when a crisis hits. PR experts agree that such social events could have been avoided should the politicians have properly communicated with the people.
No business organisation is immune to crises either. It does not have to be an accident at work or fire at a production facility. Leakage of commercially-sensitive information, rumours and even bankruptcy of a competitor - it all may attract undesired public and media attention and lead to a crisis.
As crisis manangement is currently a hot issue, we invited for our 6 February seminar, Integrate! Marketing Communication 2009, PR expert Andres Wittermann to share key crisis management and communication principles and best practice.
More information about the issues he will cover is provided in the seminar's programme.
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