Integrate! Marketing Communication 2008
7 February 2008, Vilnius, Lithuania, Crowne Plaza Vilnius (M. K. Čiurlionio 84, Vilnius)



Andres Wittermann (Germany) is Senior Vice President Europe of LEWIS Communications, a global PR company. Mr Wittermann presented findings of a corporate blogging survey at the e-marketing conference E-virus 2007 in Vilnius. He was highly evaluated by Lithuanian marketing and PR professionals.

Mr Wittermann started his career as a journalist in 1988 and worked for Die Welt, VDI Nachrichten, F.A.Z., etc. He has been working in PR since 1990.

In 1997, Mr Wittermann founded LEWIS Communications Germany as the first international LEWIS subsidiary. He was General Manager for LEWIS Germany from 1997 to 2003. Then he took the position of Vice President Operations Europe at LEWIS with the overall responsibility for managing European offices outside the UK: in Denmark, France, Germany, Italy, Netherlands, Spain and Sweden.

Mr Wittermann is responsible for strategic leadership of pan-European and global PR campaigns including Siemens UGS PLM Software, Sanyo Fisher, Second Life.

8.30-9.00          Registration and welcome coffee

9.00-10.30        Session 1. Back to the  Roots - the New PR

 •  Social media overview: how communication has changed, how companies communicate directly to their audience, how the audience has become the reputation platform
 •  What this means for your today's work: how to analyze your current communication set-up, how to plan the right approach, how to implement the first tools
 •  Immediate steps to be taken: how to run an internal audit
 •  The long-term strategy: how to combine your marketing plan with the new communication technologies
 •  How this will develop, i.e. what the future will bring

10.30-11.00      Coffee break

11.00-12.30      Session 2. Corporate Blogging

 •  Monitoring the blogosphere. Learning the tools for blog monitoring, what is available for you already (for free)
 •  Getting involved. How to draft comments, reactive statements, how to extend your reach into the real world by using simple techniques
 •  Establishing your own blogging presence. How to create your own blog in 60 minutes
 •  Expanding your blogging busines. What are the next steps when you already have a blog

12.30-13.30       Lunch

13.30-15.00       Session 3. The Multi-Channel Approach

 •  How to combine old and new media. How the media have changed, how to integrate the traditional media approach into new technologies
 •  Virtual worlds. The next wave (Second Life and others), how to use the virtual worlds for your every days benefits

15.00-15.30      Coffee break

15.30-17.00       Session 4. International PR

 •  Why every web based campaign is international. How social media impact international PR
 •  Crisis PR: how to be prepared for a crisis
 •  International PR campaign coordination. How to use social media in coordinated campaigns
 •  Reporting & documentation: how to impress international campaign leaders, how to measure your results

17.00-18.00       A glass of wine, discussion